It’s given – the spa is a billion-dollar industry and growing. And nothing can stop that. Sometime in November this year, the International Spa Association (ISPA) published its 2010 Trend Watch report, identifying many interesting craze for spas in 2010:
Customer Service. Nothing beats a good customer service! You could give the most costly spa treatment, but when the client isn’t satisfied with her spa experience, it’s tantamount to nothing. “As a matter of fact, 87 percent of ISPA member spas are using customer feedback mechanisms to ensure they’re exceeding consumers’ desires…” Spas must adopt better ways then to hand the clients a more satisfying spa experience.
Spa Sampling Menus. This is a primary way to let spa clients get a sort of “preview” of the different treatments thatthey are planning to try on.
Spa Partnerships. This allows spas to expand their reach by forging partnerships with local businesses that may also gain from them. Through this, spas are able to advance their business and grow the number of clients by taking the spa closer to the clients. Different strategies can be carried out like discounted prices with partner hotels or resorts. And who doesn’t like a bargain?
Social Media. From tweeting to blogging, and everything in between, it’s forecasted that in 2010 social media will carry on being influential in aiding spa-goers make decision from what to where of spa. Needless to say, spas should make the most out of social media to gather clients.
Beauty Rest. Not yet very ordinary, but a tempting option like this can certainly increase the total of spa visits. This merely signifies having that extra time at the spa to catch some forty winks while enjoying a restful massage. Or quite more attractive is to just book a room in a spa filled with calming aroma to catch up with your sleep.
These are just few of the exciting trends that the spa industry is eyeing for 2010. Now, there are a plenty of greater things to look forward to for your 2010 spa visits.
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January 27th, 2010
Caroll Collins
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