Want to host a webinar? Great! There are three things you must do in order to successfully hold a webinar… 1. Host a webinar 2. Conduct a webinar 3. Produce a webinar
Host a Webinar Before you can show your information to hundreds of people at the same time, you have to choose a webinar hosting company. There are several including GoToWebinar, Web Ex, Omnovia, Adobe Connect and so on.
Be aware that webinar hosting companies will ask your viewers to sign up for your webinar. The company will allow you to decide what kind of information is necessary for this, and here’s a free tip. Ask for FULL CONTACT information because then you can send a reminder email to your viewers on the day of the webinar. You could even give them an automated phone call using VoiceShot. This is pretty amazing!
Another benefit to getting full contact information, especially a mailing address, from your viewers is that you can send a piece of direct mail to gather more sales. If you want, you could even follow-up with a personal phone call in order to make more sales.
In addition to registering your viewers, webinar hosting companies also handle the technology behind your webinar: your computer presentation and your voice, whether by phone or computer mic.
Conduct a Webinar After you have chosen your hosting company and gotten all the details set up, you will next conduct your webinar. Most people use a powerpoint in either slide show or presentation mode, but you can also use a spreadsheet, web sites on the internet, or even a video.
Be careful with videos. While the sound will come through fine, a full-motion video can fall behind. So your viewers might hear the person talking but not see them moving. As an alternative, you could post a still picture of a successful client or student giving a testimonial, and that can do wonders for your sales.
Another tip when conducting a webinar is to use the “polls” feature. Your attendees will love the interaction and you will get a good sense of where their obstacles are. If you identify their problem and then offer the solution, you will have a VERY successful webinar!
Produce a Webinar From your live webinar, you cna make a recording for a replay. This is not only courteous for those who could not watch your webinar, but it’s also strategic. Those who did not originally see it, can watch it and can even share it with others. By making a recording, you can increase your sales.
Start by recording your webinar on a second computer using a software called Camtasia. The second computer takes a spot on your webinar as a “viewer.” Turn on the record button and begin.
As you record, keep the chunks short, only 8 to 10 minutes each. This will help you avoid buffering issues. Save these chunks in a swf format. Camtasia will let you do this and even let you arrange them into an easy-to-read table of contents for replays
So there you have it…host a webinar, conduct a webinar and produce a webinar. It is really not that complicated and can make you a ton of money if you do it right!
Stephen Beck is an expert at showing individuals and small businesses how to increase their bottom lines using webinars! He invites you to an informative FREE weekly webinar to discover how tohost a webinar and other webinar secrets. Hurry, these fill up fast! Grab up your place here: http://www.WildlyWealthyWebinars.com.
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March 4th, 2010
Stephen Beck
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