Gaileen Sutton

People like to see the words “new and improved” when they are promoting a product in the market.

In most cases, these words are only applied to give the manufacturer an edge over the other competitors. The buyer would think that they are getting new or added value in the product to make it more satisfying or with longer life.

The word “newer” might also mean a new style of product, or additional features, fixed bugs, or even a brand new technology use. What it might entail is based on the fact that old clients might see the upgrade and find out if they can have some new item that is an improvement of what they bought last time and which has now become obsolete. Maybe your intention should be to convince them that what you are offering them today is an improved version of what they bought the other time and now they should come back for the latest.

This will make the customers know that you are constantly updating or improving the technology used in your products.

What remains as the big question is whether newer is always better. Newer might also be more affordable if the methods of production have been improved in order to reduce the costs considerably. It gives you a better edge indeed over the competitors.

What about the customer – To them, new might mean they are spending less, or are getting a better product. They would also want to see the product taking care of their needs.

Nowadays the words new and improved might actually have just one aim. To let the customer run back to the shop to get the new item just because of the feeling that they bought the newest. Professional marketers worth their salt should be able to draw sales but also give the customer reason to smile, after getting value for their money.

What you need as a good marketer is: try and understand the sentiments of the customers, and why they need the product. If someone truly does not need the product, why would they buy it? It is your Know how they will make use of what you are offering and if it will make their lives easier and better.

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Not many people are aware of what it really takes for one to be successful and accomplished in their profession. Whether you work as a builder, gourmet chef, house painter, graphic design or web design; they never seem to consider your work.

They will be judging your work according to the result they see; and you wonder why. Is it the work being marketed of is your effort also being recognized too?

Work can be judged based on tangible or intangible grounds. Tangible ones are things like cost, efficacy and customization. The other one deals with intangible factors like emotions. In marketing you need to deal with the intangible.

It therefore follows that if you were to market a used bicycle on the Craigslist; it would go something like this. Describe the size, style, color, features and condition of the item which might also need that you include its picture.

After all this is done, you could also go on to say something about the said bicycle. Include where it was bought, how it was ridden and any fond memories you had when using it. This could be supported by the attention you gave it while it was in your possession.

This will show the buyer that what they are about to get is not just a mere bicycle but one that is full of a beautiful past. This can increase the value of the item, and it is the logic being used in selling antiques and vintages.

In the case of restaurant and foods, you ought to say something about the delicious taste and the ingredients involved in the preparation. It must also include the patience and trouble it took to make the dish.

The total sum is that when you are marketing a business; make it a point to appeal to the logical and emotional aspect of the customer’s mind. Make them feel that they are buying much more than the item. They should be involved emotionally as well so they can stay connected.

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