Keywords Research – Market Samurai
In this article, we are going to take a look at diving into keyphrase analysis with another free tool; Market Samurai. Yes, there is a paid version of MS available nevertheless , for exactly performing keyword enquiry, the demo, or free version is more than adequate for the purpose of this manuscript and the analysis needed.
When you install and update MS the 1st time, you will be brought to the project screen. Here's where you can opt to either make a new project, or work on an existing one. For this exercise, let's take it from the point of making a new project.
First, use the core keyword we’re going to be using for the tool for, an example would be “Power Skating” for the Hockey teaching niche.
Once you have established the project, click on that left menu option for Keyword Analysis, confirm that in the keyword field is the core keyword, then select the “Generate Keywords” button. In a very short measure of time MS will return a large list of potential keywords for you to pick from. From here, we wish to cut down the list based on how relevant the keywords are as some of the results will be well outside the range of our research. You can go throughout the whole list, eliminating the key phrases that doesn’t match our target, or, an efficient choice is usually to use the “Positive” or “Negative” keyword filter on the left side. Enter in the keywords that the software must include. In our example, keywords similular to “hockey skating”, “Power skating”, “hockey”, “Ice Hockey”, etc may be employed. The other option is to enter in all keyword phrases you don’t wish to be included in the “must exclude” box for phrases the keyword tool must not include. “Field Hockey” as an example we don’t want be in our desired listing of keywords, nor would “Figure skating Drills”, or “Lacrosse Drills”. Generally the “Include” option is much quicker and keeps only the keywords that are literally related to our search criteria.
We do this elimination process before we select “Analyze Keywords” to avoid putting needless strain on both the MS and Google Keyword/Google Traffic Estimation Tool servers, it will also help us qualify the list before we advance any more.
It is at about that point when we can then decide on the “Analyze Keywords” button. This may get the necessary raw information from Google and aid us in narrowing down our keyword list via filter selection. The method may also be rather time-intensive, so by reducing the amount of raw words to work with, we are also reducing the wait time.
Once the Enquiry has been concluded we'll have a list of keywords with a wild range of values listed beside them. It is at this point where Market Samurai excels. At the beginning of the interface, be sure that the pre-set is adjusted to no-filters, we’re ready to try this process ourselves to be sure that we get the best possible list. Above the “Pre-Set” pull down you should see a wide variation of filter options. These are extremely handy in locating much more info than we need at that point, so it's vital to de-select the ones that we are not going to be using to help clear up the fields. Be sure that the following checks are enabled, we'll be adding the values we'd like in the following couple of steps.
For our research, the filters we'd like are as follows:
Total Searches,
Search Engine Optomise (SEO)
Search Engine Optimise Traffic (SEOT),
AdWords Cost Per Click (AWCPC),
Search Engine Optimise Competition (SEOC),
Search Engine Optomise-Title Competition (SEOTC),
Also the Search Engine OptomiseTitle/Competition (SEOTCR).
As an optional, you can select Search Engine Optomise value (SEOV).
After entering the checkmark, if you do not already one there, we have to enter the values which will help us the most. The first field, Total Searches, is merely an estimated value of how many searches are made in a individual timeframe. While not 100%, it is looked upon as valuable to learn if there’s 0 searches on a keyword or not, so the minimum price to place in here is 1.
Leave SEO Traffic field blank, this simply returns the probable potential number of clicks if a site ranks in the first spot.
AWCPC, again, we will be able to leave this price blank, as it returns what the prevailing (estimated) cost per click for that keyword is in the Google Adwords system, it has value to know this information to assess the value of a keyword if it is later chosen to make a PPC campaign.
S.E.O Competition (SEOC), this value is a filter to exclude keywords that surpass the price entered. Put simply, if we wish to exclude keywords having a SEO Competition of bigger than 10,000, then we enter that as the max value , all keywords with SEOC exceeding 10,000, would then be removed. SEOC can mostly be found by entering the keyword in quotes “” into the Google.com search site. It’s a measure of how many indexed sites have the. Actual match to your keyword. The bigger the value the harder it is to compete. Entering a value greater than 10,000 simply signifies that the keyword might be saturated and you may be facing stronger, and better established sites.
Title Competition (SEOTC), reflects how many indexed sites contain the precise match keyword in the title of a site, video, article, for example. Anything that has the keyword, precisely matching, in the title, this is valuable info as SEOTC and SEOC are both contributory elements (among others however SEOTC and SEOC are heavily weighted), in figuring out relevancy to the search query phrase. To explain, the more indexed sites that match both SEOTC, and SEOC, the harder it is to rank for. This field can get left blank, however a value of 5,000 maximum would return keywords that have fewer competitors and therefore should be simpler to out-rank the opposition for. This worth can also be found from Google.com via the intitle qualifier. The query would be intitle:”keyword”
Title/Comp (SEOTCR), is a comparison between the prior two values, represented in a %, the lower the value the less competition. This price can be left blank, however to scale back the list to an even more controllable number, a max price of 30 is very beatable.
The final option is SEO Value (SEOV), this value is a rough indicator of what the traffic generated, through that keyword would be worth. It shouldn’t be considered heavily in selecting your keywords, but can be employed to guess a coarse price thru AdSense (passive advertising) ads, if you made the decision to add them to your website.
When all of the above values have been entered (or left blank), you will then select the “Analyze Keywords” button to fill in the proper fields, as not all of the fields are searched for after the opening keyword selection process.
Once the Analysis of the remaining keywords is complete, you've got a manageable list of keywords to start with, bearing in mind that all of the info is presented for that current time/date. Since these are active searches, the values may change in as little as a day or 2.
These values and selections are just the ones that I use when performing my research with Market Samurai, I am really not an expert in the software, and have no ties to, and receive no compensation for the data presented above. This is merely the method that I use to discover a list of words that help me, in my opinion Market Samurai is the best affiliate marketing product available online today.
Market Samurai is a very powerful tool, and offers much more functionality than is discussed here, and may be evaluated on your own, with your own express needs under consideration. I'm hoping you find my settings and values to be of help.
Good luck and best wishes….
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